#startuplife Deciding to Pivot your Startup

Deciding to Pivot your Startup

This was originally posted on WXR Fund Blog, cross-posted with permission. Recently, the WXR team hosted a virtual seminar for our current cohort of founders. The seminar featured three seasoned entrepreneurs who discussed the ins and outs of pivoting a business. Here are some highlights of the invaluable insight they shared. Deciding to Pivot All …

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Customer Development Focus on the Here and Now

Focus on the Here and Now

Getting your startup off the ground is going to require you to nail down a ton of tasks – on a short deadline. As the Founder (new CEO?) some of the tasks are in your sweet spot, and some will require you to learn new skills. You will need to launch the right MVP product, …

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Go To Market Step by Step Guide to MVP Part 3 – Data Driven Decisions

Step by Step Guide to MVP Part 3 – Data Driven Decisions

Part 3 – Making your first data driven decision Given what you have discovered so far in your experiment, what’s your next step in investing in your MVP and this idea? Because it’s easy to spend reach cash on advertising it’s important to have a thesis on why you’re investing in this idea. What I’ve …

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Go To Market Seven Fails in Headlines and Value Propositions

Seven Fails in Headlines and Value Propositions

As a marketer, I love compelling value propositions. When they line up, the offer is clear, the call to action is timely and the offer is compelling enough to make me take action right now! But like writing any good headline, they are really hard to do and will take time and iterations. The media …

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Go To Market A/B Testing Example

A/B Testing Example

I had a chance to speak at the Tampa Bay Tech Forum last night at The Wave in downtown Tampa. Thanks to Heather Kenyon, Kimberly Wander and the team at TBTF,  as well as Mike O’Donnel for invite and the attendees for a fun event. One of the items I talked about was how to …

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Go To Market When Inbound Marketing Doesn’t Work

When Inbound Marketing Doesn’t Work

Don’t get me wrong, I love inbound marketing. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are awesome marketing tools. But this specific tool won’t work for every type or stage of business. I hear too many startup companies talk about Growth Hacking and Virality as if it’s an app they can deploy after …

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Growth Hacking Does LinkedIn Limit Results?

Does LinkedIn Limit Results?

It seems that the answer is YES, LinkedIn does throttle search results. I was working with a founder on his startup project this morning. They are building a cool product that serves the Registered Investment Advisors. The topic of the call was how to create a growth hack to test the initial set of product assumptions with …

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Go To Market Amazon App Store… Blackberry tablet

Amazon App Store… Blackberry tablet

TechCrunch announced yesterday that Amazon is planning on launching an app store for Android devices… a direct competitor for Google. http://techcrunch.com/2010/09/27/amazon-android-app-store/ Blackberry announced the “pre-release” of it’s Playbook tablet. It will be built on their new QNX platform, not Blackberry 6.0. No pricing yet and it won’t be out until Q2 2011…  http://www.bloomberg.com/news/2010-09-27/rim-unveils-tablet-computer-as-blackberry-manufacturer-chases-apple-s-ipad.html