Step by Step Guide to MVP Part 2 – Adwords Test

Step by Step Guide to MVP Part 2 – Adwords Test

Originally posted on Venture Ready Models

Part 2 – Keyword Brainstorming

Is anyone looking for the product or service you want to sell? Using Adwords and spending $100 in the next five days will save you months of time working on an idea that has no demand, or no one wants to buy.

  1. Now it’s time for a little keyword brainstorming – this is going to take more than a football game and you will come back to this over and over again as you test your hypothesis.

Go to Tips for Building Keywords on Google Adwords. Here’s a video to help give you some context and get the 101 tutorial on Keyword Planner. The goal of this section is to determine if anyone is actually searching for what you are trying to sell (product or service) and how competitive it will be for you to land that traffic on your website.

    1. You’ll need a Google account
    2. Create a Google Spreadsheet to take notes
      1. Tab 1 – Keyword and phrase listing
      2. Tab 2 – competitor URLs
      3. In Keyword Planner – enter the keyword or phrase you believe will be most searched for in Google.
        1. Type in the competitor URLs that you believe people will use to find your site.
      4. Ad Group Ideas – this will show you similar campaigns and advertisements
      5. Use your primary language and location – the broader the search the better for the early stage test
      6. Update both the spreadsheet and keyword tool, as you move from resource to resource you’ll want to keep track – e.g. if you decide to test on Bing.com or other search engines
    3. Are there a lot of keywords or key phrases that can help drive traffic to your site
      1. How competitive are they?
      2. How expensive are they?
    4. Move to “Review Plan” tab – this will give you an estimate of what you will have to pay to drive traffic to your site and what your daily average spend would be for those keywords

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