Go To Market How Startups Need to Think About Marketing Today

How Startups Need to Think About Marketing Today

No doubt the life of an entrepreneur is hectic, especially in the current environment! You’ve got to accomplish everything, seemingly all at once, with not enough people or money to get it done. For most young companies trying to break through and accelerate their growth curve, the focus is on product and sales. Marketing has …

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#startuplife Product Market Fit and your Exit

Product Market Fit and your Exit

How you value your company will be greatly impacted by your current momentum – especially in sales and revenue growth. Is product-market fit a mystical thing? Not really, though it can be defined that way at times (mostly as something you don’t yet have). For some B2C companies, it’s a radical point of customer adoption. …

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Go To Market The Only 10 Slides You Need in Your Pitch – Refreshed (it’s 13)

The Only 10 Slides You Need in Your Pitch – Refreshed (it’s 13)

For years I’ve been directing founders to the Guy Kawasaki ten, twenty, thirty, (10 20 30) PowerPoint Slides blog post. It’s a great post about decks and very relevant if you have an idea vs. a product and business you want to communicate, or if you’re early in the pitching process or preparing for an …

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#startuplife Deciding to Pivot your Startup

Deciding to Pivot your Startup

This was originally posted on WXR Fund Blog, cross-posted with permission. Recently, the WXR team hosted a virtual seminar for our current cohort of founders. The seminar featured three seasoned entrepreneurs who discussed the ins and outs of pivoting a business. Here are some highlights of the invaluable insight they shared. Deciding to Pivot All …

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Customer Development Focus on the Here and Now

Focus on the Here and Now

Getting your startup off the ground is going to require you to nail down a ton of tasks – on a short deadline. As the Founder (new CEO?) some of the tasks are in your sweet spot, and some will require you to learn new skills. You will need to launch the right MVP product, …

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Go To Market Step by Step Guide to MVP Part 3 – Data Driven Decisions

Step by Step Guide to MVP Part 3 – Data Driven Decisions

Part 3 – Making your first data driven decision Given what you have discovered so far in your experiment, what’s your next step in investing in your MVP and this idea? Because it’s easy to spend reach cash on advertising it’s important to have a thesis on why you’re investing in this idea. What I’ve …

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Go To Market Seven Fails in Headlines and Value Propositions

Seven Fails in Headlines and Value Propositions

As a marketer, I love compelling value propositions. When they line up, the offer is clear, the call to action is timely and the offer is compelling enough to make me take action right now! But like writing any good headline, they are really hard to do and will take time and iterations. The media …

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Go To Market A/B Testing Example

A/B Testing Example

I had a chance to speak at the Tampa Bay Tech Forum last night at The Wave in downtown Tampa. Thanks to Heather Kenyon, Kimberly Wander and the team at TBTF,  as well as Mike O’Donnel for invite and the attendees for a fun event. One of the items I talked about was how to …

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