2019.11 Cohort 4 Seattle

2019.11 Cohort 4 Seattle

Thanks to our sponsors:

Perkins Coie

Month 1

Join the Slack Channel: #introductions, #2020seattle or #2020kitsap

Slides

Video

Video from the prior cohort. YouTube Video

Deliverables

See the slides for details on the following deliverables. Bring deliverables for peer review to the next session. After peer review, you’ll review the notes with the mentors.

  • What is your Venture Ready Score _____
  • Write up your “Why are you doing a startup” summary?
  • Culture is set in the first five employees – what kind of culture will your company have? Don’t solve for this question, just write down some notes on what you will do to impact culture
  • List your problem solutions. Rank based on what you know today
  • Competitive Analysis – list your competitors in a GSheet, Name, URL, Crunchbase link, features, etc (
  • Create a second tab on the GSheet for keywords learned from your competitor research
  • Subscribe to Google Alerts for all competitors
  • Market Sizing: TAM, SAM, SOM, both the top-down and the bottom-up research and data references. Working on more than one idea? Start with the largest markets first.
  • Pitch: Outline and practice your pitch – use the madlibs format as a prompt

Resources

Books

Blogs

Pitch Resources

Group Meetup

Between now and the next session, connect with your peers based on the shared emails collected lasts night. Google hangout or connect in person.

Share progress on deliverables and what you’ve learned:

This is what I thought, this is what I learned and this is what I’m going to do about it.

Month 2

Slides

Video

Deliverables

Value Proposition

  • Write out your DRAFT value proposition and Unique Selling Proposition

Customer Development

Awkward Co-Founder Discussions

  • Schedule both co-founders meetings
  • Print out the Foundrs.com results
  • Get the discussion out there and competed before you incorporate
  • If you’ve incorporated, get it right
  • Setup Slicing Pie

Resources

Books

Blogs

Month 3

Slides

Deliverables

  • Continue to update your Value Proposition based on customer development interviews
  • Build a Product Feature/Benefits list
    • Rank features based on feedback
    • Build workflows
    • Write a detailed explanation of the features
    • Cost to Build – on Fiverr first, then iterate
  • Business Model Canvas – sections 1, 2 and 5 
  • Customer Development Interviews – 25 more!
    • document results in Google form

Resources

Books

Business Model Generation – Alexander Osterwalder (Business Model Canvas)

Blogs

Month 4

Slides

Deliverables

  • Marketing Hypothesis
  • Test actual cash $100 on spend, landing page A/B test  
  • Sales Model choice
  • Revenue Model Choice
  • Lean Canvas – Update Customer Segment, Problem, Unique Value Prop.
  • Add Revenue Stream, Channels
  • Customer Development – never stop interviewing customers

Resources

Books

Not yet

Blogs