Cohort 2 – Fall/Winter 2023/2024
Session 1 – November 1, 2023 – Product/Market Fit – Milestone 1
Deliverables
- Outline your basic value proposition for today
- Identify your target Ideal Customer profile today
- Guess your top three marketing channels
- Have a hypothesis of your sales models
- Pick your primary and secondary revenue models
Video Link
Session 2 – November 6, 2023 – GTM & Growth Hacking, Product/Market Pull Tests
Video Link
Session 3 Company and Product Roadmap
Deliverables
Make your own copy, and fill in your Quarterly Board Milestone doc
Session 4 – Pricing Workshop
Deliverables
- Research
- Customers – where are you in the workflow
- Anchors – how do you compare to other adjacent products they purchase
- Competitors – now and historical pricing, how do your features compare
- Testing – Low Fidelity, High Fidelity
- Promotions – list your launch promotions
- Complete the pricing Worksheet
Session 5 – Revenue Models and Forecasting
Deliverables: If you don’t yet have any real data from go-to-market, delay the deliverables and work on the Quarterly Board Planner.
Session 6 – Scaling up and Doubling Down