Link Baiting and Great Headlines
Oops… I hit publish instead of safe draft after I wrote the headline… an inadvertent example of link baiting – my apologies.
I was asked last week to give a talk to the Puget Sound Venture Club about Entrepreneurial education and programing. As I was talking to Gary about the audiences objectives, we came to the topic of the title of the talk. At which point I fumbled and came up with a very working title for the talk, Global Changes in Entrepreneur Education
“Twitter Founder Reveals Secret Formula for Getting Rich Online”
Wired ran this article the other day on Ev Williams – Co-founder of Twitter with an awesome headline.
The great part – the article was even better than the headline. But the headline created over 5,000 tweets, not to mention the number of time the article was syndicated.
Headlines matter – Thankfully, I think the content of my talk was better than the title. Here’s a link to the presentation here.