Link Baiting and Great Headlines

Link Baiting and Great Headlines

Oops… I hit publish instead of safe draft after I wrote the headline… an inadvertent example of link baiting – my apologies. 

I was asked last week to give a talk to the Puget Sound Venture Club about Entrepreneurial education and programing. As I was talking to Gary about the audiences objectives, we came to the topic of the title of the talk. At which point I fumbled and came up with a very working title for the talk, Global Changes in Entrepreneur Education

“Twitter Founder Reveals Secret Formula for Getting Rich Online”

Ev_Williams secrets

Wired ran this article the other day on Ev Williams – Co-founder of Twitter with an awesome headline.

The great part – the article was even better than the headline. But the headline created over 5,000 tweets, not to mention the number of time the article was syndicated.

Headlines matter – Thankfully, I think the content of my talk was better than the title. Here’s a link to the presentation here.

One Reply to “Link Baiting and Great Headlines”

  1. Dave,

    Either it is an error (Page does not exist), or the page not existing is the self-explanatory lesson. In either case, the article unwritten has spoken.

    Kevin

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