Trajectory: Startup Named Hubspot’s Business Book of the Year!
Hubspot, the CRM company based in Boston that created the term “in-bound marketing” publishes some amazing resources for startup founders. You’ll find their guides on pricing, account-based sales and other topics helpful if you’re new to marketing for your startup.
They also have great software at free and discounted prices (90% off for the first year if you’re part of a program like WTIA Startup Cohort or a GAN Accelerator program).
Their early 2022 publication of the top business books of the year named my book, Trajectory: Startup—Ideation to Product/Market Fit as their number one book for the year!