Two Phrases to Kill Any Pitch
I’m listening to pitches at Founder Institute Seattle and there are some pet peeves that just kill presentations.
“To Be Honest With You”
People say this as a throw away statement. I think the users want to establish credibility, but it has the opposite effect.
The second statement is: “Our Forecast is Conservative”. No, your forecast is just wrong. We know it’s wrong, the investors know it’s wrong. We just don’t want it to be delusional as well as wrong. Your forecast is your best guess based on what you know today.
A better statement would be that you think it’s reasonable, based on your assumptions. Then take the time to explain what your key metrics and assumptions are for your business.
Here’s a link five “What Not to Wear” items from Rebecca Lovell – Thanks Rebecca!
Here’s the link to the Top 10 Startup Fundraising Fails.