December 2020 – January 2021

If you are looking for the Ideation Master Class, please go here.


  • Day 1 – Intro, Telling Your Story in 11/13 Slides, Research & Competitive Analysis, Market Size, Value Propositions, Customer Development Data, Awkward Co-Founder Discussions
  • Day 2 – How Startup Make Money – 14 Revenue Models, Pricing and Metrics that Matter, Go-to-Market, Traction, and Product / Market Fit,
  • Day 3 – When, Why, and How to Pivot, Product and Company Roadmap, Fundraising Fundamentals, Pitch Prep 
  • Day 4 – Pitches and scaling up and turning off

Session 1 Slides and Deliverables


  • Intro
  • Telling Your Story in 11/13 Slides
  • Research & Competitive Analysis
  • Markets
  • Value Propositions
  • Customer Development Data
  • Awkward Co-Founder Discussions


  • Track your Venture Ready Score Before/After
  • What can you do over the next 90 days to improve
  • Start drafting your 13 slides
  • List your research, competition, and sources
  • Outline your Market including your TAM, SAM, & SOM (hint, it’s a number)
  • Write is your pre-mortem – if you were to fail, why would you fail
  • Draft your value proposition
  • Outline your existing and required Customer Development data
  • Have your awkward co-founder discussion

Session Recording HERE

Session 2 Slides and Deliverables


  • How Startup Make Money
  • 14 Revenue Models
  • Pricing and Metrics that Matter
  • Go-to-Market
  • Traction and Product / Market Fit
  • Pitch Reviews


  • Pick you primary and Secondary Revenue model
  • Pricing – complete the competitive research and jobs to be done frameworks – select pricing range and tiers
  • Metrics – pick the key metrics that will matter for your project
  • Marketing – complete a draft funnel, pick three channels and capital amount to be tested
  • Sales – Pick your Sales Model
  • Business development- pick your up-market partners/potential buyers
  • What does traction and PMF look like for you? How will you know it when you see it?
  • Financial Model – complete the work above to have reasonable inputs. Don’t do the modeling yet without the data
  • 11/13 Slides – Pitch Reviews

Session 3 Slides and Deliverables

Session Recordings Here.


  • When, Why, and How to Pivot
  • Product and Company Roadmap
  • Fundraising Fundamentals
  • Pitch Reviews 


  • Pivoting
    • What’s your timeline
    • What should you accomplish in 6 months
  • Build your product and company roadmap
    • Three year visual
    • 18 Month, category milestones for your financial model ¤
  • Fundraising
    • List building
    • Monthly Update email
    • Forwardable Email

Safe Financing Documents

10/12 Slide Format

Startup Pitch Deck

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