December 2020 – January 2021
If you are looking for the Ideation Master Class, please go here.
Agenda
- Day 1 – Intro, Telling Your Story in 11/13 Slides, Research & Competitive Analysis, Market Size, Value Propositions, Customer Development Data, Awkward Co-Founder Discussions
- Day 2 – How Startup Make Money – 14 Revenue Models, Pricing and Metrics that Matter, Go-to-Market, Traction, and Product / Market Fit,
- Day 3 – When, Why, and How to Pivot, Product and Company Roadmap, Fundraising Fundamentals, Pitch Prep
- Day 4 – Pitches and scaling up and turning off
Session 1 Slides and Deliverables
Agenda:
- Intro
- Telling Your Story in 11/13 Slides
- Research & Competitive Analysis
- Markets
- Value Propositions
- Customer Development Data
- Awkward Co-Founder Discussions
Deliverables:
- Track your Venture Ready Score Before/After
- What can you do over the next 90 days to improve
- Start drafting your 13 slides
- List your research, competition, and sources
- Outline your Market including your TAM, SAM, & SOM (hint, it’s a number)
- Write is your pre-mortem – if you were to fail, why would you fail
- Draft your value proposition
- Outline your existing and required Customer Development data
- Have your awkward co-founder discussion
Session 2 Slides and Deliverables
Agenda:
- How Startup Make Money
- 14 Revenue Models
- Pricing and Metrics that Matter
- Go-to-Market
- Traction and Product / Market Fit
- Pitch Reviews
Deliverables:
- Pick you primary and Secondary Revenue model
- Pricing – complete the competitive research and jobs to be done frameworks – select pricing range and tiers
- Metrics – pick the key metrics that will matter for your project
- Marketing – complete a draft funnel, pick three channels and capital amount to be tested
- Sales – Pick your Sales Model
- Business development- pick your up-market partners/potential buyers
- What does traction and PMF look like for you? How will you know it when you see it?
- Financial Model – complete the work above to have reasonable inputs. Don’t do the modeling yet without the data
- 11/13 Slides – Pitch Reviews
Session 3 Slides and Deliverables
Agenda:
- When, Why, and How to Pivot
- Product and Company Roadmap
- Fundraising Fundamentals
- Pitch Reviews
Deliverables:
- Pivoting
- What’s your timeline
- What should you accomplish in 6 months
- Build your product and company roadmap
- Three year visual
- 18 Month, category milestones for your financial model ¤
- Fundraising
- List building
- Monthly Update email
- Forwardable Email
10/12 Slide Format
