Startup’s Madlibs Pitch—How to do an elevator pitch that’s Memorable!

Startup’s Madlibs Pitch—How to do an elevator pitch that’s Memorable!

When I was running the Founder Institute in Seattle we used Adeo’s Madlibs pitch. I’ve updated it based on feedback from a few 1000 pitches and added a couple of themes.

  • How do you make money
  • Where do you need help
  • Who are you? I know you know, but the audience needs to know
  • Your Company Name – say it s l o w l y!
  • Insert one problem – not 16
  • You’re not a platform (platform = no customers) be a product first
  • Who is your ideal customer profile at launch—not your Total Addressable Market (TAM)
  • How do you make money? Subscription, commerce, etc. Here’s the 14 revenue models to choose from
  • Brag up your team!
  • What do you need help with? Custoemrs, recriting a CTO, raising money? You have an agenda, don’t leave me guessing.

Use this as your elevator pitch or to test your value propositions with your target ICP!

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